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ASCENDAS FUNDS MANAGEMENT
(S) LIMITED (A-REIT MANAGER)
• Revenue and Occupancy Management
TheASPL teamis responsible for the revenueandoccupancy
of A-REIT’s portfolio. In this respect, it actively markets and
leases vacant space in the portfolio of properties. They also
liaise closely with existing customers for expansion space
as well as renewal of leases to maximize gross revenue. In
addition, the ASPL team conducts proactive prospecting
for new tenants to enhance the portfolio occupancy and
revenue.
• Property Management
Working hand-in-hand with the Manager’s Portfolio
Management team, ASPL ensures that the property
specifcations and service level commensurate with the
intended market positioning of each property. The ASPL
team is also responsible for managing site staff to ensure
that the desired level of property and customer care is
implemented at the respective properties.
• Expense Management
The ASPL team adopts a prudent operational strategy in
line with the Manager’s objective in maximising return
without compromising its service standards. They strive
to continuously improve operating processes to improve
productivity and enhance operational effectiveness so as
to optimize operational cost.
• Customer Care
Together with the Manager’s Portfolio Management team,
ASPL implements a Customer Care Program to maximise
customer retention. The program is set up through periodic
discussion between the ASPL team and the Manager’s
Portfolio Management team to ensure that the desired level
of customer service is delivered to A-REIT’s customers.
The team is also responsible for the active management of
accounts receivable where they strive to minimise arrears
and bad debts by continuously monitoring customers’
credit standing.
• Project Management
In addition, on a need basis, the ASPL team provides
expertise in the area of construction and project
management for development projects undertaken by
A-REIT. They liaise closely with the AFM Development
Managers and external professionals such as architects to
ensure each project is carried out in a timely and effcient
manner.
The team at ASPL is committed to providing optimal solutions
and services to meet the needs of A-REIT’s customers as well
as to enhance the value of A-REIT’s portfolio
PROPERTIES UNITHOLDERS HSBC INSTITUTIONAL TRUST SERVICES
(SINGAPORE) LIMITED (TRUSTEE)
ASCENDAS GROUP
Stability Growth
Predictable Income Capital Stability
OUTCOME
TOTAL RETURNS
100%
18.1%
100%
ASCENDAS SERVICES PTE LTD (“ASPL”)
(PROPERTY MANAGER)
(Reports to ASPL Board of Directors) (Reports to AFM Board of Directors)
STRATEGIES
CAPITAL & RISK
MANAGEMENT
PROACTIVE
PORTFOLIO
MANAGEMENT
VALUE ADDING
INVESTMENTS
• Equity funding
• Debt funding
• Interest rate risk management
• Foreign exchange management
• Optimise capital stucture
• Portfolio positioning and
strategies
• Supervise execution of
asset management
activities
• Yield accretive
acquisitions
• Development
• Built-to-suit projects
Net Property Income
Property Management
Services
Investment in A-REIT
Distributions
Management Fees
Acts on behalf of Unitholders
Ownership of Assets
Property Management
Fees
Management Services
Responsible for strategy
formulation in relation to
Responsible for execution of
Responsible for execution of
Trustee Fee
REVENUE MANAGEMENT
Occupancy improvements
Rental rates improvements
EXPENSE MANAGEMENT
Effciency improvements
Cost management
PROPERTY MANAGEMENT
Property maintenance service
Site staff management
CUSTOMER CARE
Customer retention
Customer satisfaction
THE PROPERTY MANAGER
ASCENDAS REAL ESTATE INVESTMENT TRUST
ANNUAL REPORT FY11/12
54